SEO controls how your store appears in search results like Google. Most of the work is per page: every product, page, and post has its own SEO Settings box.
Per-page SEO
When you edit any product, page, or post, scroll to SEO Settings. It has three tabs:
General. The Meta title and Meta description shown in search results. Live character counters tell you when each is a good length. Aim for a title under 60 characters and a description under 160.
Social. The title, description, and image used when the page is shared on social media.
Visibility. Whether search engines should index the page, plus advanced options.
Write a clear, specific meta title and a description that makes someone want to click.
Store-wide SEO defaults
Global defaults, such as the title format and separator, live under Customize › SEO. Most stores can leave these at their defaults and focus on per-page titles and descriptions.
Tips
Put your most important words near the start of the meta title.
Write a unique description for key products and pages. Avoid leaving them blank.
Use real product names and terms customers actually search for.
Need more help?
For anything that does not match the steps above, message us in the chat from your admin or open a ticket from Help › Support.