Your store sends automated emails to customers and to your admin team when things happen (orders placed, paid, shipped, refunded, accounts created, and so on). You can turn each one on or off, change who receives it, and customize the content.
Find them under Store › Sales › Settings › Emails.
What emails are available
A green check means the email is enabled, a gray cross means disabled.
Sent to your team:
New order. A new order was placed.
Cancelled order. An order was cancelled.
Failed order. A payment attempt failed.
Payment gateway enabled. A new payment method was activated.
Sent to the customer:
Order on-hold. Order is paused (often pending payment verification).
Processing order. Payment received, order is being prepared.
Completed order. Order shipped, includes tracking if available.
Cancelled order. Their order was cancelled.
Failed order. Their payment failed.
Refunded order. Full or partial refund was issued.
Order details. Manual receipt resend.
Customer note. A note you added to their order.
Reset password. Password reset link.
New account. Welcome email when they register.
Enabling, disabling, or editing one
Click the email name (or Manage on the right). On the email screen you can:
Enable / Disable. Toggle whether the email is sent at all.
Recipient(s). For admin emails, add or change the addresses that receive it (use commas for multiple).
Subject and Email heading. What the recipient sees.
Additional content. Free text added below the order summary. Useful for "Thanks for your purchase!" or instructions.
Email type. HTML, plain text, or multipart. HTML is the default and best.
Click Save changes at the bottom when done.
Sender name and address
The "from" name and email used on every email come from the top of the Emails tab.
From name. Shown as the sender (most stores use the store name).
From address. The email address the message comes from. Use an address on your own domain (for example,
[email protected]), not a generic Gmail. Customers trust on-brand emails more, and inbox providers are less likely to mark them as spam.
Email template look
Below the list of emails there are global template settings:
Header image. Logo shown at the top of every email.
Footer text. What appears at the bottom (your address, unsubscribe link, and so on).
Base color. Used for buttons and accents.
Background, body, and text colors. Fine tune to match your brand.
Click Save changes after any tweak. Use Preview email at the top to see how it looks before saving.
Deliverability tips
For emails to consistently land in inboxes instead of spam:
Use a from address on your own domain.
Avoid spammy words in subjects (FREE, ACT NOW, all caps).
Keep the heading clear and matched to the email's purpose.
Need more help?
For deliverability issues or anything that does not match the steps above, message us in the chat from your admin or open a ticket from Help › Support.